G4 Will Push Through with the Brand Switch This April 0

G4 Will Push Through with the Brand Switch This April

It’s been rumored, confirmed, and announced before – but now we’re getting nearer that fateful day when G4’s rebranding efforts will finally culminate into the closing of the G4 network (which used to be about computers and games, but devolved into COPS and Cheaters) and the opening of The Esqurie Network, which is described as an “upscale Bravo for Men.” The switch will happen on April 22.

Those who are still looking for gaming-related shows may want to find a new channel (or resort to the Internet), as The Esquire Network will be focusing more on cars, world affairs, politics, travel, fashion, and cooking, as they admit to targeting the “more educated, affluent, sophisticated male viewers,” or you know – gay men.

“Realistically, guys who are into gaming are not necessarily watching television,” said NBC’s top cable executive, Bonnie Hammer, who also recently added Bravo to the portfolio of cable networks she oversees. “If this was going to come under my portfolio, I’m a little brand crazy, so I said, let’s create a real brand, define a space, understand who we are programming for.”