A brand-spanking new TV spot has just been released online, showing Tony Stark himself suiting up the only way an eccentric, playboy billionaire knows how: flamboyantly.
“People call me a superhero,” he snarks. “I build neat stuff, occasionally save the world. Maybe you’ve heard of me… I’m Iron Man.”
The clip shows Stark capering around his lab, donning the armor in a cheerful and over the top manner. Check out the video below:
Of course, details about the plot and other promo videos have already keyed you in on how the cheerful bent of the TV spot contrasts with the movie itself, which will show Tony fighting for the things and people he loves, and getting beaten to within an inch of his life.
Directed by Shane Black and co-starring Robert Downey Jr., Gwyneth Paltrow and Don Cheadle, Iron Man 3 will open in the UK on 25 April 2013.