Youtube sensation Simon’s Cat will be making its way across all sorts of media including TV, Home Entertainment, and Online as the show’s worldwide distribution rights has just been acquired by Entertainment One.
Created by UK’s Simon Tofield, Simon’s Cat first debuted as an animated Youtube short back in March 28, and focuses on the antics of a hungry, fat white cat and his owner Simon. The comedy short series has garnered 358 million views online to date.
“This deal marks eOne’s first major step towards the development of licensing programs for brands conceived in the non-linear space for a broader audience,” says Olivier Dumont, managing director at eOne Licensing & eOne Family. “Online content is being consumed by audiences around the world like never before, thus creating a unique sort of brand awareness that we’re eager to harness. The brilliantly funny Simon’s Cat is a perfect illustration of this strategic move and while we remain focused on the traditional approach of licensing TV properties, we’re excited to embark on this new frontier.”