Sega Targets International Markets By Partnering With Mobile Developer 0

sega logo with sonic

Sega’s division in charge of mobile and social game development, Sega Networks, has recently entered into a partnership with Tokyo-based smartphone dev Aiming, according to a report by Famitsu magazine. Sega is said be targeting the international market with the titles that will come out of the deal.

The first game from Aiming that will be published by Sega Networks is the action-shooting RPG titled Towa no Tsurugi, which is slated for an early March release in Japan. Aiming president Tadashi Shiiba describes Towa no Tsurugi as a fun hybrid of 3D multiplayer online RPG, with a little bit of shooter mechanics added to the mix.

Here’s a trailer:

http://youtu.be/7rgoHPdNaYo

Early registration for Towa no Tsurugi will be kicking off this week in Japan, with Sega planning to extend the registration to international markets in the future. While the Sega-Aiming partnership is primarily for Asia, Sega also wants to venture out into the West.

“Once we fully entered the smartphone era and people worldwide got access to the same pool of titles,” said Sega Networks director Haruki Satomi, “they started to become hits in the West as well. If we can produce a high-end title right now, when people are really starting to pay attention to Japanese smartphone games, I think we can get a lot of users to play it.”