Industry Must Innovate and Grow, says Sony Boss

Industry Must Innovate and Grow, says Sony Boss 0

Industry Must Innovate and Grow, says Sony Boss

It’s common knowledge that the games industry these days draws a parallel to the film industry, with games costing millions of dollars to produce and aggressively focus-tested in order to appeal to the broadest possible audience. For example, a lot of games have reduced difficulty and tackle genres or subject matters that are not esoteric or markedly different from what everything else on the market. A lot of pundits consider said “Hollywood-fication” of the games industry as a negative trend that stagnates the industry as a whole, and Playstation Europe boss Jim Ryan himself shares said view, with a few suggestions on how the industry can move forward:

“It is great that the industry evolves and goes in different directions. No entertainment industry can just carry on the way it was. For our industry to thrive and prosper it has to evolve and it has to innovate.”

Ryan also expounded on their plans to further encourage multi-device and multi-platform interoperability:

“This is new ground for us. It didn’t seem it at the time but these walled gardens are actually nice, cosy places, and we are now going out into the big bad world where there are no rules. We are trying to set those rules.”

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