In a recent interview with Gamespot, 343 Industries head Bonnie Ross and Halo 4 exec producer Kiki Wolfkill pointed out that sexist behaviour on Xbox Live is unacceptable, and that game developers have a responsibility to wipe out sexism in gaming. They also pointed out that Xbox Live’s zero tolerance policy against sexist or discriminatory comments allows for violators to be punished with a lifetime ban.
“It can be dangerous to give adolescents a broadcast mechanism,” Wolfkill says. “There are always going to be jerks out there, and if you give them a way to express that side of their personality without being seen, you’re going to see this type of behavior manifest itself.”
“As developers, we have a personal responsibility to think about how our games come across,” Ross said. “With Halo 4, we were very deliberate in thinking about who should be female and who should be male in the game, and if we came off stereotypical, we went back to question what we were doing and why.”