In a recent interview with Gamasutra.com, Gearbox CEO Randy Pitchford was able to speak his mind about how originality can be a double edged sword in the industry, and how said industry is teeming with people who do nothing but copy from each other:
“I’m actually astonished that we’re about to launch a sequel and no one’s stole it from us. The formula’s right there. No one’s stolen it yet. That’s weird.
“We’re in an industry where people do nothing but steal from each other. That’s kind of interesting, isn’t it? Not that I want anyone to steal it, or I’m challenging people to steal it.
“When talking about Borderlands 1, it was really confusing, because on one hand we gotta scream from the highest mountain to get attention because it’s a new IP. On the other hand, it’s like, ‘Shit, we don’t want to tell people our secret because then they’re all gonna copy it because it’s so good.'”