If you were one of the unlucky few (okay, thousands) who went ahead and bought a retail copy of Call of Duty: Black Ops 2 only to find out that the 2nd Disc contains a copy of Mass Effect 2 instead of Black Ops 2’s disc 2 (which is needed during the install process), you’re probably a bit miffed. After all, it’s extremely difficult to imagine the level of incompetence – especially coming from large multinational companies like Activision and Bioware – required to achieve that kind of mix-up.
While the reason for the debacle is still not explained and Activision is keeping mum, Bioware is showing off just how good of a sport they are by releasing the following statement for those affected:
“Rumor has it that about a thousand customers who purchased Call of Duty: Black Ops II for PC today were also treated to a surprise copy of Mass Effect 2. If you were one of the affected, chances are you thought it was a mistake, but we prefer to think that it was an omen, and when the universe talks, you should listen.
If the universe thinks that you should be playing Mass Effect right now, who are we to argue? In fact, we want to help! The first fifty fans affected by this phenomenon to send us a picture holding their special disc 2 will receive a code for a FREE PC copy of Mass Effect Trilogy.
Remember, in order to qualify, YOU must be in the picture, and disc 2 of your Call of Duty: Black Ops II must be visible. Got it? Then send your photo to firstname.lastname@example.org and you could be playing your very own Mass Effect Trilogy in time for the weekend!”
In an age where PR Disasters have become the norm among game publishers and developers, Bioware mans up and shows everyone how to turn Bad PR into Really Great PR.